News & Events

Press Release: A Dream of a Tee Shirt for Joleon Lescott's Clothing Line!

Joleon Lescott, England and Premier League football player, together with Millwall's Jordan Stewart, will launch their new clothing line LescottStewart on Tuesday 17th April at 7.30pm at the Manchester Art Gallery, Mosley Street. The LescottStewart range of super cool and stylish casual wear will soon include a very special tee-shirt: in partnership with the National Literacy Association, LescottStewart has launched a competition - Aspire Attire! - for young people to design a tee-shirt on the theme of dreams and aspirations for the LS label.


To enter, students aged 11-16 are asked to design their own tee-shirt incorporating a logo or slogan on the theme of dreams and aspirations, with the winning design being made up by Lescott’s new clothing brand, LescottStewart. The competition will run until 8th June, with the winner announced in July. In addition to seeing their design in the shops, the winner will also have the opportunity to attend a training session with the centre-back, who helped Manchester City win the FA Cup final in May 2011.


The NLA is a national charity that works in partnership with a range of organisations and associations to promote awareness of and support children’s literacy needs. Lescott is dyslexic. He explains why the NLA is a charity close to his heart, "Throughout my childhood I suffered from dyslexia so I know exactly the kind of struggle too many kids face when learning to read and write at school. That's why, when we were looking for a charity partner for our new LescottStewart clothing brand, the National Literacy Association was the perfect choice."


"Through our tie-in and the Aspire Attire! competition, I want children to realise there should be no barriers to fulfilling their dreams. I've been very fortunate in my life and career and through the relationship with the NLA, I want to encourage as many kids as possible to realise their potential too."


Ray Barker, Chair of the NLA, added: 'We are really pleased to be working with LescottStewart on Aspire Attire! The poor literacy of a significant number of students entering secondary education has once again been in the news. However, this is not news. Britain has a long-standing literacy problem. Those children who struggle with reading and writing, for whatever reason, have very specific and individual needs. No one method or approach to reading will suit every child. We need a variety of strategies to support children's literacy and to help them develop a love of reading. That's why Aspire Attire! aims to be accessible and appealing to a really wide range of young people. Their Aspire Attire! design can be a logo, a slogan or a picture; they can incorporate text speak, traditional wording, symbols or a combination of all of these. They can enter online or send their design through the post. Whatever works for them is fine with us. We just want them to let their imagination and creativity run free!'


To learn more about and to enter Aspire Attire! go to www.nlaguide.co.uk/aspire-attire.


 


.......................................................................ends.......................................................................



For further information about Joleon Lescott or the Lescott Stewart clothing range, contact:


Paul McCarthy Email: paul@maccamedia.co.uk Tel: 07831650977



About the NLA :


The National Literacy Association is a small charity working on projects throughout the UK. Our remit is national and we work with groups of children who are in danger, for whatever reason, of not acquiring literacy skills. We want to narrow the gap between those who achieve at school and those who do not. We are always working to ensure that all school leavers will have adequate literacy for their needs in daily life. 

For further information, visit  www.nlaguide.co.uk

or contact: Charlie Griffiths Email: Charlie@nla.org.uk Tel: 07971 472768



Date Added: Tue 17th April 2012

Fantastic Time at Education Show and Aspire Attire Launch!

Well, having been injured in training last week, we were not sure that Joleon Lescott would make it to the Education Show, but luckily for us (and for Man City!), it wasn't as serious a strain as they had first thought and Joleon arrived on Friday to launch Aspire Attire! our competition for 11 - 16 year olds. From the moment he arrived, a tall dark young man with a dazzling smile that could light up a room and melt every heart in it, Joleon was a star! He did an hour of interviews in the Press Room and gave as much time to the 11 year old reporters of  First News as he did to the journalists from the education media. He then spent an hour on the BESA Stand where we officially launched the competition and where Joleon was officially mobbed by hordes of screaming girls, Man City supporters, PE teachers, the media and several ladies who'd been waiting for an hour and  assured me they were there to get his autograph for 'their sons'! Photograph after photograph, autograph after autograph and that lovely smile never dropped for a moment. Aspire Attire! is now officially 'live'. Please have a look at the Aspire Attire! page for full details on how to enter.
As well as  launching Aspire Attire!, NLA was busy in other ways at The Education Show. Dr Rona Tutt, former Chair of the NLA and the NAHT rep on NLA's Board of Trustees, gave an extremely well-received talk at the Leadership Conference; I did a couple of workshops on the Friday and the Saturday;  and , as always at The Education Show, we met many interesting people and made many useful contacts. So, all in all, a very successful few days!
To tie in with Aspire Attire!, we have included new catgories of Resources on a Footballing Theme and Resources on a theme of Dreams and Aspirations. We've had a good response from companies to these. A number of  product reviews are already up but there are plenty more still to be added so keep checking back and looking at the site.
Warm wishes to all.
Charlie
Editor of the NLA's Guide to Literacy Resources
Date Added: Mon 19th March 2012

Joleon Lescott to Launch Aspire Attire!

England and Manchester City footballer, Joeon Lescott, will be at the Education Show on Friday 16th March to launch Aspire Attire! a competition for 11 - 16 year olds run in partnership with NLA and Joleon's new clothing line, LescottStewart. The launch will take place on the BESA stand at 12.40! Full details of Aspire Attire! will be on the site on the launch day.

Date Added: Sat 10th March 2012

England and Manchester City footballer Joleon Lescott to launch competition with NLA at the Education Show

Location: Education Show, NEC, Birmingham

 


Working with the National Literacy Association (NLA), England and Premier League football player, Joleon Lescott, will launch the Aspire Attire! competition at the Education Show when it takes place from 15-17 March at the NEC, Birmingham.


 


To enter, students aged 11-16 are asked to design their own t-shirt incorporating a logo or slogan on the theme of dreams and aspirations, with the winning design being made up by Lescott’s new clothing brand, LescottStewart. The competition will run from mid-March to 8 June, with the winner announced in July. In addition to seeing their design in the shops, the winner will also have the opportunity to attend a training session with the centre-back, who helped Manchester City win the FA Cup final in May 2011. Lescott will also take part in a Q&A session with press and visitors at the show while launching the competition.


 


The NLA is a national charity that works in partnership with a range of organisations and associations to promote awareness of and support children’s literacy needs. A dyslexia sufferer himself, Lescott explains why the NLA is a charity close to his heart, "Throughout my childhood I suffered from dyslexia so I know exactly the kind of struggle too many kids face when learning to read and write at school. That's why, when we were looking for a charity partner for our new LescottStewart clothing brand, the National Literacy Association was the perfect choice."


 


"Through our tie-in and the Aspire Attire! competition, I want children to realise there should be no barriers to fulfilling their dreams. I've been very fortunate in my life and career and through the relationship with the NLA, I want to encourage as many kids as possible to realise their potential too."


 


Charlie Griffiths, project director at the NLA says, "We welcome the support from Joleon and LescottStewart in helping to encourage the dreams and aspirations of children and young people, and to help teachers support these to help them become aware of what they can achieve. To link in with the Aspire Attire! competition, we will be launching two additional sections for the NLA’s Guide to Literacy Resources at the Education Show."


 


The NLA will also be running a number of professional development workshops at the Education Show, examining some of the reasons why children struggle with reading and suggesting some great resources,


 many of which can be found on the NLA's Guide to Literacy Resources free site www.nlaguide.co.uk, that can inspire, encourage and support them.

 


With more than 400 leading suppliers and an extensive array of free to attend professional development seminars, workshops and training sessions, the Education Show is the UK's leading education event for the promotion and development of all learning and teaching.


 


The Education Show 2012 is free to attend, and visitors can register online at www.educationshow.com. For further updates, visit the Education Show Twitter page www.twitter.com/EducationShow and become a fan of the Facebook page www.facebook.com/EducationShow.


 



-ENDS-

For information about NLA and Aspire Attire!
contact Charlie Griffiths on e: charlie@nla.org.uk
or tel 07971 472768

For press enquiries, please contact Mango Marketing:


Rachel Womack: rachel.womack@mangomarketing.com


Rebecca Thomas: rebecca.thomas@mangomarketing.com


Sarah Marks: sarah.marks@mangomarketing.com


Sue Murray: sue.murray@mangomarketing.com


Education Show PR Hotline: +44 (0) 1932 829 077


Fax: +44 (0) 1932 827 576


For further information about Joleon Lescott or the Lescott Stewart clothing range, contact:


Paul McCarthy


Email: paul@maccamedia.co.uk


Tel: 07831650977





Date Added: Wed 22nd February 2012

Looking for Footballing and Aspirations Resources for New Guide Sections

NLA is embarking on a brand new, high profile, national project working closely with a well-known England and Premier League Footballer. This could be one of the most exciting ventures that NLA has been involved with. The project will be launched at the 2012 Education Show in March at the NEC.


To tie in with the Project, we are developing two special sections for the NLA's Guide to Literacy Resources.


 1) Books, software, online activities and other products - on a footballing theme.


 2) Books, software, online activities and other products - on a theme of Dreams and Aspirations. This could include autobiographies, careers advice, stories/films etc of people overcoming adversity, achieving incredible things, achievement at all levels in other sports, the arts and leisure pursuits,  fulfilling their dreams - it's a broad remit but you get the general idea! We're looking for products that can really inspire a young person to have high expectations and to reach for the stars!
If you have resources you would like to submit for consideration and would like more information, please contact Charlie Griffiths, Editor of The Guide  on Charlie@nla.org.uk or phone her on 07971 472768 .

Date Added: Wed 30th November 2011

workshop: NUT Reading4Pleasure Conference

Dr Rona Tutt and Charlie Griffiths will be hosting a joint workshop on Wednesday 7th December at the NUT's Reading4Pleasure Conference in Swansea. For full details of the conference contact Tajinder Gill or Sarah Thompson at the NUT.
Date Added: Tue 29th November 2011

Follow us @TheLitTwit

Hmmm rather late in the day, I've caught on to this Twitter thing! So catch up on some tweeting at http://www.twitter.com/@TheLitTwit !
Date Added: Mon 10th October 2011

Workshop at NUT Conference

Charlie Griffiths and Rona Tutt will be running a workshop at the NUT Reading4Pleasure conference in Newcastle on Friday 15th July. For more information about the conference, contact Tajinder Gill or Sarah Thompson at the NUT on 0207 380 4725
Date Added: Fri 17th June 2011